Represent your organisation

This standard is about representing your organisation with professionalism and integrity when working with colleagues and stakeholders across organisational boundaries. You determine the information you need, gather and analyse evidence and understand organisational positions, expectations and responsibilities. You communicate clearly, promote inclusion and shared understanding and present your organisation’s views accurately and responsibly. You build credibility, respond constructively to concerns and adapt your approach when conditions change. You contribute to a positive organisational reputation, strengthen relationships across boundaries and support colleagues in representing the organisation effectively.

This standard applies to managers and leaders at all levels across all sectors.

1. Determine the information you need to represent your organisation with professionalism and integrity across organisational boundaries to support shared outcomes.
2. Gather and analyse information from relevant sources to understand organisational positions, expectations and responsibilities and inform credible representation.
3. Communicate in ways that support inclusion, dignity and shared understanding to strengthen organisational credibility and trust.
4. Represent your organisation’s positions, decisions and information accurately and responsibly to support trust, credibility and informed engagement.
5. Act as a credible representative of your organisation when engaging with colleagues and stakeholders from different teams, departments, organisations, professions or sectors to strengthen organisational reputation.
6. Share information that supports transparency, trust and effective cross-boundary working.
7. Listen actively to understand colleagues’ and stakeholders’ views, concerns and expectations and use this insight to strengthen representation and alignment.
8. Collaborate with colleagues to ensure consistent, aligned and responsible representation of organisational positions to support coherence and clarity.
9. Adapt your communication and behaviour to reduce barriers and support constructive engagement across boundaries to maintain progress and engagement.
10. Respond constructively to concerns raised by colleagues or stakeholders in line with organisational procedures to maintain trust and momentum.
11. Monitor behaviours, interactions and working relationships to identify factors that may affect organisational representation and respond in line with organisational procedures to maintain a positive working environment.
12. Take account of diverse cultural, professional and lived perspectives to strengthen the relevance, credibility and inclusivity of organisational representation.
13. Identify emerging issues in cross-boundary relationships that may affect organisational reputation or credibility to inform timely action.
14. Develop actions that strengthen how your organisation is represented across boundaries and support consistent messaging and alignment to enhance organisational credibility.
15. Maintain accurate records that support transparency, accountability and consistent representation.
16. Apply relevant leadership, management and reputation-management theories and models, and reflect critically on your performance and behaviour to strengthen how you represent your organisation.

1. The meaning and purpose of representing your organisation with professionalism and integrity, and how this supports organisational credibility.
2. The factors that influence organisational reputation, including behaviour, communication, consistency and alignment.
3. How professional representation influences performance, engagement and organisational outcomes, including trust, collaboration and stakeholder confidence.
4. How to determine and gather the information you need to represent your organisation effectively.
5. How to analyse information to understand organisational positions, expectations and responsibilities.
6. How to communicate in ways that support inclusion, dignity and shared understanding to strengthen credibility and trust.
7. How to adapt your communication and behaviour to support constructive engagement with colleagues and stakeholders across boundaries.
8. How to listen actively to understand colleagues’ and stakeholders’ views, concerns and expectations and use this insight to strengthen representation.
9. How to present organisational positions, decisions and information accurately and responsibly to support trust, credibility and informed engagement.
10. How to collaborate with colleagues to ensure consistent and aligned representation of organisational positions.
11. How to take account of diverse cultural, professional and lived perspectives to strengthen the relevance and credibility of organisational representation.
12. How to respond constructively to concerns and recognise behaviours that may affect organisational representation in line with organisational procedures.
13. How to monitor interactions and working relationships across boundaries to identify emerging issues that may affect organisational reputation and develop actions that strengthen representation.
14. How to maintain accurate records that support transparency, accountability and consistent representation.
15. How leadership, management and reputation-management theories and models can strengthen professional representation, and how to reflect critically on your performance to identify opportunities for improvement.

The following values underpin this standard. They are integrated throughout the performance criteria and knowledge and understanding requirements and inform how individuals approach their work, make decisions and interact with others.

• Integrity - behaving consistently with organisational values when representing your organisation.
• Openness - sharing information to support transparency and trust.
• Inclusion - valuing diverse perspectives and experiences.
• Respect - interacting with people in ways that uphold dignity.
• Responsibility - taking ownership of your role in representing your organisation.
• Stewardship - protecting your organisation’s reputation, relationships and outcomes.

The following behaviours underpin this standard. They are integrated throughout the performance criteria and knowledge and understanding requirements and inform how individuals approach their work, make decisions and interact with others.

• Act with integrity, aligning your actions with organisational values.
• Be inclusive, valuing diverse perspectives and experiences.
• Act with respect, interacting with people in ways that uphold dignity.
• Communicate openly, supporting trust and shared understanding.
• Be professional, acting as a credible representative of your organisation.
• Take accountability for your contribution to organisational reputation.
• Consider wellbeing, recognising how representation activities affect people’s confidence and workload.